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Friday, 13 January 2017

The many beneficiaries of Mr Eazi's controversial tweet

Mr Eazi and his controversial tweet

I personally woke up on the morning of January 12th to find 'Mr Eazi' & 'Ghana' trending on Twitter. I immediately knew something was fishy, since good news seldom trend on twitter except if it were a paid trend. Going through the tweets on both trends, It took me 5 seconds to realise that Mr Eazi had not only rekindled the Ghana-Nigeria twitter beef, but had also gone past the traditional 'jollof rice' topic to introduce a new dimension which was 'whose music influenced the other'. According to Mr Eazi, Ghana sounds had a huge influence on contemporary Nigerian music.



This was a grave mistake on his part, as history has shown that the only person allowed to criticize Nigeria are Nigerians. No one on social media tries to pitch Nigeria against some other African country and does not expect a strong wave of emotional responses, and that is exactly what Mr Eazi got.
Here are examples of such responses


For all I care, Mr Eazi was the most talked about topic on Nigerian Twitter yesterday, even his #LifeIsEazi concert didn't attract such a massive response from Twitter users. Eventually, other artistes like Wizkid, Skales and Wande coal got dragged into the mess.


For the Daddy yo crooner, it was good PR, since he got more positive reviews mainly bothering on how he helped Mr Eazi's career by signing him on StarBoy Music


For Skales, it was good PR, and an opportunity for his name to pop-up on everyone's lips. Although he was mainly used for memes and presented as an ideal underdog who could be used as a replacement for Mr Eazi, Skales shouldn't worry, after all the controversy on his real worth yesterday, more Nigerians will be willing to listen to any new work he drops, just to be sure exactly where to put him, behind or ahead of Mr Eazi.


The biggest gainer was definitely Wande Coal. Many had good things to say about the 'iskaba' crooner. The praises were so much, i though he had bribed the whole of TwitterNG. If there was anything we unanimously agreed on yesterday, it is the fact that WC is a fantastic artiste whose craft is not receiving as much accolade and attention as it truly deserves


Madam Juliet Ibrahim quickly rode on the waves of Mr Eazi's Twitter mishap to gain some relevance. It was a strategic move by her as she got her own fair share of the curses and abuses, never mind, it will count as good PR eventually, since weeks from now we will remember just her name and not the 140-character she gave in support of Mr Eazi's controversial opinion. Aunty Juliet, nice one!


Finally, whether this was good or bad PR for Mr Eazi is hard to tell. The dude has a lot of appeal, everything about his music is 'on point' and although some Nigerians begged to differ, Mr Eazi clearly stated and I quote that His success 'is a God wave, not Man Made'. All these combined with the fact that he already offered Nigerians a public mildly sarcastic apology should mean the whole saga was more of a lesson than good PR for him.


From now hence, he would learn to face his music and not pitch Nigeria against any other country, I hope he has learned this lesson already, because when the Devil wants to pull you down, he has a way of partially making you deaf to reasoning. Altogether, it was absolute fun reading through the pile load of tweets supporting and dissenting Mr Eazi's position, suffice to say, that saga made my day.


Somewhere in my mind of minds, I believe all these would eventually amount to good PR for Mr Eazi, whose youthful exuberance and sudden success may have caused an influenza which made him over estimate himself and consequently overreached his bounds. In the coming months, we all will find out if my position on this is wrong or right, but till then, let's take life Eazi.


Oh, I forgot to mention this poll, I created. Kindly vote and dont forget to follow ya bwoy.


If you think you loved this post, then be social, kindly share to your social media pages and WhatsApp groups. well..catch y'all later
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